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Provider comparison · Updated May 2026
King Price vs Naked Insurance
How King Price and Naked Insurance compare on price, claims, products and rewards across the South African market.
Naked Insurance edges King Price on customer rating.
| Feature | King Price | Naked Insurance |
|---|---|---|
| Customer rating | ★ 4.5 | ★ 4.6 |
| Average premium | R590/pm | R570/pm |
| Claims turnaround | 36h | 24h |
| Pricing tier | Budget | Mid-range |
| Flagship product | Decreasing Premium | Naked Car |
| Product range | Car, Building, Cyber Cover, Commercial | Car, Home, Contents, Single Items |
King Price
Premiums that decrease monthly
King Price disrupted the SA car insurance market by aligning premiums to vehicle depreciation, making cover cheaper as cars age.
Strengths
- Premiums decrease as your car depreciates
- Lower entry price
- Modern app
Trade-offs
- Less established claims reputation
- Limited add-ons
Naked Insurance
AI-powered car & home cover
Naked is a digital-first South African insurer using AI and a fixed-fee model — any underwriting surplus goes to charity via Naked's Givva programme.
Strengths
- Fully app-based onboarding
- CoverPause feature
- Transparent fixed-fee model
Trade-offs
- Newer brand
- Personal lines only
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